Campaign girls in other countries are generally looked down upon as the occupation is regarded as "low profile" or disgraceful. However, in Japan, race queens have a higher profile and are regarded as idols varying only by the motor sport event they appear in.

The average age for these girls is late teens to early twenties and demand for them wanes with age. Some go on to become models or even actresses but those who are unable to leverage their career into something larger, sometimes slowly "decline" into AV work, marriage and eventual obscurity.